For the majority of people, purchasing a diamond and engagement ring is a new experience. With so many diamonds and rings available in the market today, finding the one that is right for you can feel overwhelming. However, Shapiro Diamonds in here to help you easily navigate through the market and available choices to help you find the perfect diamond and the perfect ring.
Our “How to Choose a Diamond” guide and tips below is designed to answer all your questions. These steps will tell you the best way to go about the process to find the best diamond for your budget. This information will provide you insider diamond tips a diamond’s characteristics, how those characteristics influence appearance and value, and which characteristics are more important than others. We certainly understand everyone’s diamond ring search is unique, but we are certain you’ll find this information to be a helpful start.
When selecting a diamond for a diamond engagement ring, your first priority should be to select a diamond shape. This is the most critical and defining factor as the appearance of the engagement ring. Every diamond shape has a different aesthetic appearance. Most brides-to-be who receive an engagement have a specific diamond shape already selected. Nowadays, woman are actively searching Pinterest, Instagram, Facebook and all social media sites in search of the perfect engagement ring long before the engagement occurs. This usually leads to her finding the perfect ring before the shopping begins. While other quality factors such as price and budget should be determined by the purchaser, the shaped of the diamond should include input from the wearer of the diamond. This is especially true for fancy shape engagement diamonds such as cushion diamonds, pear shape diamonds, emerald cut diamonds and princess cut diamonds.
The first tip is to learn your diamond shapes. This education can be found on our Diamond Shapes page. Below are some additional quick tips as reference.
De Beers popularized the diamond engagement ring when it launched its “A Diamond Is Forever” campaign in 1947. That campaign recommended buyers spend three month’s salary on an engagement ring. However, that standard is now generally considered an outdated idea. Whether or not you do adhere to this marketing plan will depend on your wish to conform to tradition. What does matter is that you select a ring according to what you can afford, so have a good idea of this amount before searching. If you’re just dying to propose and don’t want to wait forever, you can get her something you can afford now and opt for something more expensive at a later date. Though price should be a factor, it shouldn’t be the only important consideration. If it’s important to the girl, you shouldn’t let the price stop you from proposing indefinitely. We believe the three-month salary guideline is a myth. We advise our clients to set a budget they can comfortably afford and stick to it. According to TheKnot.com, the average engagement ring costs approximately $6,900. However, we see young professionals spending between $3,500 and $50,000 for a diamond engagement ring. The budget is highly dependent upon what you are comfortable spending.
After deciding the shape of your desired diamond and setting a budget, the fun part of diamond shopping can begin. Shapiro Diamonds is a relaxed, fun, no-pressure environment where we allow you to view a large collection of loose diamonds side-by-side. We usually provide our clients between 8-15 loose diamonds within their exact specifications of diamond shape and budget – far more than you’ll find at any retail jewelry store. Seeing diamonds in person is absolutely essential. Like people, all diamonds have their own unique “fingerprint” and personality, and must be seen in person to be properly evaluated. It is especially critical to multiple diamonds side by side, unmounted to determine factors such as sparkle, brilliance, color, millimeter measurement (also known as carat weight) and other factors.
During your time at our diamond showroom, you will have the personal attention of a diamond expert and owner of the company, Lance Shapiro. You’ll be able to see various diamond sizes, colors, cuts, and qualities first hand; allowing for a more informed and confident purchase.
Once you’ve selected the perfect diamond, it’s time to make it personal and perfectly hers. You want to pick a ring that fits your woman’s unique style and preferences. Selecting (or designing) an engagement a ring that she’s over the moon for will score you romance points that will last a lifetime. Many people, however, do not begin with a specific style in mind. For these people, the challenge is narrowing down the possibilities. With such a wide range of engagement ring styles, how do you choose? You could start by checking out our Ring Styles Guide. These recommendations match personality traits with various styles of engagement rings.
Still too many to choose from? Surprise her! The trend these days is for couples to ring-shop together, but if you’re more of a traditionalist and looking to surprise her with a ring she’ll love, be sure to do some reconnaissance. Ask her best friend for help — ask them if she’s mentioned any rings she’s specifically liked. Or, notice if she’s complimented or mentioned one of her friend’s new engagement rings. Pay attention to the jewelry she wears. Is she more of a platinum/white gold girl than a yellow-gold one? Does she gravitate to vintage jewels or modern geometric designs? Watch her for a couple of weeks and take mental notes to size up her style. Does she wear a lot of gold? Does she like simple, understated pieces adore the big, glitzy rings? Think about her personality and then check our or Engagement Rings Gallery to find the perfect ring for her.
One advantage of buying your engagement ring from Shapiro Diamonds is our ability to custom design the ring of her dreams. We offer almost every ring style imaginable – and if we don’t have a style you want, we can custom design a ring for you. Read more about our Custom Designed Rings here.
We are the leader in designing and creating the most beautiful and unique custom diamond rings in the Dallas. Whether you’ve seen a design you’re inspired by or would like a completely custom original, we can create your Dream Ring.
You’ll work hand-in-hand with owners Lance and Kendra Shapiro, diamond experts and jewelry designers at our relaxed and fun diamond showroom in Dallas. We always ensure you have the undivided and dedicated attention of our diamond experts and jewelry designers during your time with us.
With 20 years of extensive experience in the diamond markets, and over 6000 custom rings we have an unparalleled understanding of diamonds and how to recognize and select the most brilliant diamonds in the market today.
With over 40 years of experience, our master craftsmen and bench setters bring their meticulous skills to hand-crafting and setting every stone in Shapiro Diamonds jewelry piece. This ensures a true bespoke, one-of-a-kind jewelry piece for each client.
Diamonds are his passion. His love for jewelry design is reflected in the pieces we create. He enjoys every client and loves what he does. His in-depth knowledge of the ever-changing diamond industry has made him one of the most respected jewelers in the world.
Creativity is at the heart of this incredible jewelry designer. Her love for diamonds shines through in her work. She delivers years of expertise in fine jewelry design and client services that is unparalleled in the Dallas jewelry arena.
Our dedicated and professional CAD team utilizes the latest 3-D software and printing technology to create every Shapiro Diamonds jewelry piece. This skilled team gives us the tools and knowledge to innovate and improved virtually every aspect of the jewelry design process.
Amazing experience. With a tight timeline to get a ring made Shapiro Diamonds pulled a rabbit out of the hat! Outstanding quality and service! If you want a genuine ‘One of a Kind” ring this is the place! Extremely professional and highest quality service you will find in the DFW area!!! Thanks again for being exceptional!
Blaine McGowan McKinney, Texas Jewelry
The Shapiro family was very attentive to our needs as we prepared to be married later in the year. My wife loves her ring and I would recommend them to anyone in search of a special item for a special occasion.
Kenneth Patrick Jewelry
I’m really glad I finally found Shapiro Diamonds. It’s good to know someone as professional and trustworthy like Lance is available for those special occasions. I’ll certainly recommend Shapiro Diamonds to others.
Cedric Crawford Plano, Texas Jewelry
Thank you for the wonderful purchasing experience. I was so happy, I expressed my satisfaction on a diamond message board. The diamond keeps amazing me with its sparkle and shine.
Heber Gonzalez San Francisco, California Jewelry
I was a bit nervous about purchasing an engagement ring from a store in Dallas (I live in Alaska). After briefly speaking with Lance about the process I felt very confident. It was excellent to work with Shapiro Diamonds long-distance. They created an absolutely gorgeous custom engagement ring that my fiancé is thrilled with. I would absolutely recommend working with Shapiro Diamonds!
Todd Sidoti Anchorage, Alaska Jewelry
Shapiro Diamonds does it right. I had gone to several jewelers before I made my final destination at Shapiro Diamonds. Lance took the time to patiently hear exactly what I was looking for; he then showed me his beautiful collection of Diamonds and ring settings. We discuss several options and we came up with the perfect custom design. It is very rare that you encounter an establishment whose primary principal is integrity and sincerity. That is what you will find at Shapiro Diamonds. Trustworthiness is especially important when making a significant and personal purchase. I am completely satisfied with Shapiro Diamonds and I will continue use them for my future jewelry needs.
Mark Montez Dallas, Texas Jewelry
I loved the personal attention I got at Shapiro Diamonds. No jewelry store could offer me that. I have a jeweler for life now.
Trent Cancel Tulsa, Oklahoma Jewelry
Lance was great throughout the experience. My fiancé knew exactly what she wanted in a ring and I was able to give her that thanks to Shapiro Diamonds. Shapiro Diamonds also provided us with our wedding bands. I’m pleased to say that these bands will be going on our hands December 29th. The process was easy and the results are fantastic. Thanks Lance and Shapiro Diamond’s staff for all that you’ve done for April and me.
Brandon Allen The Colony, Texas Jewelry
I’ve made sure to let everyone know Shapiro Diamonds is the ONE company to see for diamonds. Thank you so much for working with us. You made it a wonderful experience.
Ed Hallcom Tyler, Texas Jewelry
I cannot recommend Shapiro Diamonds enough. You are missing out on so much if you go to one of the big box jewelry retailers. Call them up and ask for Lance. He’ll set you up, make the ring look 100% exactly like you want it to look, and get it done for you at an awesome price. You aren’t stuck with his selection, he has NO LIMITS. He’ll help you with the setting, he’ll help pick out a diamond, he’ll answer any of your questions honestly, and he’ll actually give you great advice on getting the most bang for the buck.
Chase Robertson Dallas, Texas Jewelry
I love my fancy pink diamond wedding band. Shapiro Diamonds was the only place that could get me exactly what I wanted.
Debra Walker Dallas, Texas Jewelry
I’ve been to 10 jewelry stores and Shapiro Diamonds had the only band that fit up against my engagement ring. It is perfect!
Jamie Davidson Dallas, Texas Jewelry
I just wanted to say ‘thank you’ properly for my ring, as I was a little overcome when we visited your office to collect it last week! You have truly done a magnificent job in creating me a very special piece of jewelry. Your design of the mount for the stone is inspired – the diamond appears almost luminescent with the amount of light reaching it through the setting, whether it’s daylight or artificial light. The width of the band compliments the width of the stone and the smaller diamonds set into the band makes it pretty as well as functional. I am most pleased with the overall elegance of the ring – it is classical yet modern, modern yet classical. Truly beautiful. If you ever get around to naming the designs of your rings, I’d be very honored if you’d give this one my name because it is just me (or how I’d like to be anyway!).
Sarah Wilson Dallas, Texas Jewelry
Lance took all of the stress and mystery out of shopping for a custom diamond engagement ring. His showroom is great, and he really takes the time to explain what you should be looking for in a ring. He takes a no-pressure approach to his business, and instead of trying to force a diamond onto you he takes the time to listen and make suggestions accordingly. In fact, he even cautioned against getting a diamond that was too big for the particular setting I was looking at! Give him a price range, and he’ll find the perfect diamond. I wholeheartedly endorse Lance and Shapiro Diamonds, and have recommended him to several of my family and friends. I was able to get the perfect diamond engagement ring that would have cost me double in a normal retail store, and it looked twice as good.
Tyler Beas Dallas, Texas Jewelry
Lance is a gentleman and a credit to the diamond industry. No pressure or sales tactics. Lance’s patience and help with the ring selection made my search for the perfect diamond a breeze. He is very knowledgeable and has a team that can churn out custom jewelry pieces that rival the finest. Whether you’re looking for loose diamonds at a bargain or customized jewelry…Lance is the go-to guy!
Jason Brown Dallas, Texas Jewelry
Shapiro Diamonds was experienced and professional. Lance was courteous and professional. He really knew a lot about the business of purchasing diamonds. Shapiro Diamonds made what was becoming an overwhelming “used car-like” experience into a pleasant, non-pressured, professional buying experience.
Alfred Richerson Addison, Texas Jewelry
Lance is great. He worked with my fiancé and custom-made my engagement ring. It was absolutely beautiful and I couldn’t have imagined anything better! Lance is a really nice guy and treats his customers like old friends. We waited until 3 weeks before the wedding to get wedding bands. (oops- got a little distracted with other wedding stuff) It was no problem for Lance. He worked with us, and worked with what was left of our budget 🙂 Got our bands and everything was great. We will continue to use Lance for jewelry in the future. I highly recommend him. Oh and did I mention that he sells at the wholesale rate? So you save tons of money and get much higher quality pieces.
Kristin Egbert Amarillo, Texas Jewelry
The best advice I got when I began shopping was to call Lance at Shapiro Diamonds. From the moment I walked in I honestly felt like Lance made it his personal mission to get me exactly what I wanted at the best price. The whole experience was incredibly easy, and it is much easier if you put your faith in Lance and his team. I cannot recommend them enough or thank them enough for their work. Simply writing a review does not do Shapiro Diamonds justice. I promise that you will not be disappointed even the slightest bit.
Tanner Robertson Colleyville, Texas Jewelry
Lance and Kendra were excellent. We already had a center stone in hand which made dealing with jewelry stores impossible. They just couldn’t handle the challenge of finding a band for an already purchased diamond. After blank looks from managers, we called Lance. He evaluated our diamond and helped us build a ring from scratch around it. He designed balls inside the bottom of the ring to compensate for my…er…larger knuckle. So the ring fits over my knuckle but stays snug on my finger – not sliding around. A big knuckle ring – genius! Love my custom one-of-a-kind ring. Thanks to the Shapiro gang.
Lisa Finn La Marque, Texas Jewelry
Working with Lance to create our engagement ring was an absolute pleasure! I had spent 2 months looking around at all of the big name jewelers, and I found myself running into a brick wall. I simply could not find a ring design that I liked with the asscher cut diamond that my girlfriend wanted. Lance not only had a perfect stone for our engagement ring, but I was able to design the ring myself. Even though it took me nearly 8 iterations to finally get everything absolutely perfect, I wouldn’t have it any other way. I just picked up the ring on Monday, and it is even more stunning in person that I imagined it based on the CAD models. It is even more amazing because we now have a one of a kind ring that nobody else has. I would highly recommend Shapiro Diamonds to anyone looking for an engagement ring. You will not regret it!
Levi Cowsert Fort Worth, Texas Jewelry
We received Lance’s name from a friend of ours and my (now fiancé) was hesitant to go to them. I still called Lance and set up an appointment and we went and met with him and fell in love. He’s such a nice guy and does not pressure you. I described what I was looking for and he brought out exactly what I described. We fell in love. I didn’t know (still don’t know) my fiancé’s budget or how much the ring even cost so I didn’t get my hopes up too high. But when he asked me to marry him, it was the exact ring we had picked out, only with the diamond in place now….and a big diamond!! I LOVE my ring (and so does everyone else). It is unique and no one has one like me!! I have referred more people to Lance and it was such a pleasure working with him. I am going back to get my fiancé’s ring there as well. I highly recommend Shapiro Diamonds to anyone on any kind of budget!
Charity Platt Dallas, Texas Jewelry
My new ring shines in the dark. Thanks again for being so patient with me and taking the extra time to select the perfect mounting. I couldn’t be happier.
Dee Martin Frisco, Texas Jewelry
Not only was Lance, the owner, a pleasure to deal with, but their custom designs were also marvelous! We got both the engagement ring and matching bands (all custom) from them. Always kept us updated on what the status of the fabrication was, and met their estimated deadlines. Would highly recommend for anyone in the Dallas / Ft Worth area if they are looking for a custom made ring with great price and excellent craftsmanship.
Dave Diec Dallas, Texas Jewelry
Lance is the Diamond Man! We’ll be referring everyone we know to you.
Larry Blackwell Plano, Texas Jewelry
We are both very pleased and enjoyed our experience very much. Lance listened to her vision and made it happen. The band will be his to design and make thats for sure. Lance thank you very much for making her dreams come true! Shapiro is just ahead of all the rest!
Jeff Sanders Dallas, Texas Jewelry
Lance is THE man to go to if you want to buy an absolutely gorgeous diamond engagement ring. Honestly, I was struggling to find a quality business to work with in Dallas – after 3-4 weeks of frustration I found Shapiro Diamonds (on Google) and connected with Lance. Lance made the entire experience very easy and enjoyable – he’s a true professional and they’ll practically create whatever you want – you’ll be totally delighted with the result. My fiancé (we’re getting married in May 2014) still gets compliments almost everyday on her ring at her place of work and even when we’re out and about. She couldn’t be happier, and nor could I! I’ll be buying my wedding bands and future jewelry from you.
Alex Miller Dallas, Texas Jewelry
Lance is extremely personable, honest and professional. He designed mine and my husband’s wedding rings and bands. Upon meeting with him initially, he explained everything we needed to know about diamonds and settings. Lance gave us an expert opinion, provided an exceptionally beautiful product and made us feel very comfortable throughout the entire process. We strongly recommend Shapiro Diamonds to everyone and have enjoyed building a trusting relationship with Lance and his team!
Jennifer Johnston Highland Park, Texas Jewelry
Lance will help guide you through the diamond buying process from start to finish in his private office with a friendly and professional attitude. The value he provides to his clients is such that I have recommended him to number of friends and family members. Personable, Expert, Good Value!
Michelle Cavanaugh Wellington, Florida Jewelry
My fiance was very specific about how she wanted her engagement ring to look. I provided Lance with several pictures of different rings that each had maybe 4 or 5 of the 7 attributes she wanted and it was Lance’s job to custom design the perfect ring that would encompass all 7 of those attributes. Sure enough, Lance delivered. I nearly fell out of my chair when he showed me the finished product. The exquisite detail and quality of craftsmanship on that ring is unlike anything I’ve ever seen. It’s been over two months since Lance finished the ring and I’m still just as impressed with it now as I was when I first saw it. Lance is a true professional who knows what he’s doing and goes about it the right way. I recommend him to all my friends and look forward to working with him for many years to come.
Derek Burbank Dallas, Texas Jewelry
Knowledgeable beyond all expectations! Thank you for the advice and direction; and for working with our limited budget. We’ll be referring everyone we know to you.
David Hull Frisco, Texas Jewelry
My fiancé bought my ring from Shapiro Diamonds and I absolutely LOVE it! He surprised me with a ring that he and Lance worked together to create for me. I had to have it re-sized a little bit, but I had to leave last minute to see my 95 year old grandmother. I was afraid that this might be her only chance to see the ring and Lance was able to get the ring back to me before I left. He was an absolute pleasure to deal with. I frequently get stopped in public by strangers who comment on my ring’s design, how the ring sparkles, quality of the diamonds, etc. My favorite is a woman who said that my fiancé must really really love me to buy a ring like that! I do not know what the ring cost, but am told that Lance is able to find great quality diamonds at reasonable prices. I also know that my fiancé is very particular about jewelry and he has nothing but great things to say about Lance and the work he does. Thanks to Lance – together he and my fiancé did a better job creating my ring than I could have myself!
Maribeth Kuenzi Southlake, Texas Jewelry
I purchased an Amazon Local deal for a complete ring refurbishment. I was honestly unsure what to expect, but the price was right and the location was super convenient. Since my previous jeweler is no longer in business, I decided to go for it. I could not be more pleased. I didn’t realize how banged up my ring was until I received it back. Holy cow, it looks AMAZING. Almost like brand new! It’s gorgeous. A special treat when I dropped off my ring was browsing at and trying on all the gorgeous rings they had available. I definitely got some ideas for my next piece and I’ll definitely go see them. Thanks Lance and Kendra
Carrie McFarland Murphy, Texas Jewelry
Great experience and beautiful ring! Lane did exactly what he said he would do and followed up every step of the way. Great selection and ideas too.
Kenneth Wolfe Dallas, Texas Jewelry
My experience with Lance and Shapiro Diamonds was fantastic. He helped me find the perfect stone to fit my needs and even helped do some custom work for the ideal setting. I’d highly recommend Shapiro Diamonds to anyone in the market for a new ring or stone.
Brian Galke Dallas, Texas Jewelry
I took a set of three diamonds to Lance to have remade into a wedding ring for my wife on our 10th anniversary. The diamonds were special family heirlooms and weren’t something I easily parted with. Lance took special care of them, and created a new ring that was both beautiful and meaningful. I would use Lance, and Shapiro Diamonds, again without hesitation.
David Hudston Addison, Texas Jewelry
After several months of shopping for a diamond engagement ring at numerous retailers, wholesalers and broker/dealers, I began to lose hope that I would ever find what I was looking for. That’s when a friend referred me to Lance and it was the best referral I ever received. The first time we met, Lance showed me stones that were far and away of better quality than anything I’d previously seen. Almost more impressive than the high quality product Lance presented was the professional manner in which he conducted our meeting. Lance is friendly, charismatic and knowledgeable about his profession; however, these characteristics were not uncommon to other diamond salespeople I’d met. But Lance is not simply a person who sells diamonds. What set Lance apart from the others was his honesty, integrity and genuine interest in finding the right diamond for me. I was a bit of a hard sell, but Lance wanted my business and he proved that through his actions rather than just his words. Lance was persistent, but never pushy – he turned our business deal into a collaborative team effort. We met several times and Lance showed me a wide variety of diamonds until one day, he presented a stone that was exactly what I’d been searching for. We made a deal and I could not wait to see what it was going to look like after it was set in the ring I had in mind.
Brendon Parker Southlake, Texas Jewelry
I went to Lance in search of the perfect engagement ring. I found Lance to be very responsive and easy to work with during the buying process. I went several directions before I settled on the perfect ring, and it was clear that Lance cared very deeply that I be completely satisfied with my purchase. In the end, Lance delivered a spectacular diamond at a great price. My fiancée is absolutely thrilled with the ring, and so am I. I am a customer for life!
Stuart Lodge Dallas, Texas Jewelry
Lance and his staff at Shapiro Diamonds made the whole experience very easy. From the inception process of what my wife’s engagement ring should look like, to placing the order for the wedding bands. Every phone call and meeting was greeted with a smile and instead of jumping right into business we talked about how things were going in general (wedding planning, honeymoon, work etc.). Not knowing anything about diamonds beforehand (besides reading a few things online), it was a little nerve racking trying to find a jeweler, but Lance took time to explain and answer all my questions. I would highly recommend Shapiro diamonds. My wife really enjoys her ring and the emeralds add such a beautiful touch!!
Wilshaw Stevens Dallas, Texas Jewelry
Your diamond was a huge hit! My girlfriend absolutely loves it and has been getting quite a lot of comments on it’s beautiful color and ‘sparkle.’ And the ring size was perfect as well. So, thank you for a beautiful diamond ring and a very enjoyable, relaxed, and professional buying experience. We’ll plan on getting in touch with you in the near future when it’s time to pick out wedding bands.
Jeff Vallero Addison, Texas Jewelry
Shapiro Diamonds created a one of a kind engagement ring for my fiancee to give to me. Lance is so easy to work with and takes care of you as if you’re family. He is so attentive to his customers and is able to make their perfect ring become a reality. It was a pleasure meeting him and getting to thank him for the gorgeous ring. I had to get my ring sized up a little and he took care of me so quickly. I had my ring back within 5 days!! They do amazing work and have the highest quality customer service. Anyone who chooses to work with Shapiro Diamonds is making the best choice for their diamond needs and wants!
Courtney Collie Farmers Branch, Texas Jewelry
Lance helped my fiancé pick out the perfect setting for me. My fiancé already had a diamond and went to a few other stores but no one could compare to Lance. He knew exactly what he wanted and Lance delivered. The price was way under what the other stores were quoting. After the proposal I met with Lance to have the ring sized and it was back to me in 2 days! I absolutely love my ring! We will definitely be back to have our wedding bands done.
Tiffany Brolliar Dallas, Texas Jewelry
I had an excellent experience with Shapiro Diamonds. I would recommend Shapiro Diamonds to anyone looking for a diamond or wedding band. Lance’s knowledge and professionalism was unmatched.
Zack Scott Kansas City, Kansas Jewelry